There’s a lot to consider when investing in commercial real estate and one shouldn’t go in blindly. A savvy investor will do their homework and understand the choices available for developing a strong investment strategy. 

Though every investment opportunity is unique depending on the location, property type, market fundamentals and business plan, there are four main categories of investments to be aware of — Core, Core-Plus, Value-Add and Opportunistic. Each offers its own pros and cons, though you are more likely to come across Value-Add and Opportunistic deals in the crowdfunding space.

A well-balanced commercial real estate portfolio might contain a mixture of some — or even all — of these different investment categories depending on the risk tolerance of the individual investor.

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